Our story
Made to remain.
Some places stay with you. Some scents do, too.
About Solei
Eight destinations. A scent for every kind of moment.
Solei is a UAE-based fragrance brand inspired by the places we go, the moments we collect and the impressions that last. Each fragrance carries the name of a destination, reflecting a distinct character and mood. From sunlit escapes to evenings in the city, every scent offers a different way to express yourself.
Our collection begins with eight destinations — five perfumes and three All Over Sprays — brought together by a belief that fragrance should feel personal, memorable and beautifully made to be part of everyday life. Wherever you are headed, there is somewhere to begin.
Who we are
Solei is an independent UAE fragrance brand built on an idea: a scent is more than something you wear. It can hold a memory, create an impression and connect a moment to a place. We turn that idea into a thoughtfully presented collection of fragrance destinations.
Mission
To create distinctive, destination-inspired fragrances and memorable customer experiences that make everyday moments feel personal and worth remembering.
Vision
To grow Solei into a recognized fragrance house associated with considered design, meaningful details and scents that stay with people beyond the moment.
Founder
Made to be remembered.
Founded in the UAE by Alreem Alnaqbi, Solei began with a love of fragrance, the excitement of discovering new places and an appreciation for the details that make something feel special. From the names of the scents to the experience of receiving an order, every part of the brand is shaped by the idea that small details create lasting impressions.
What began as a personal idea has grown through its first pop-up experiences and the people who have made Solei part of their own moments. For its founder, Solei is not simply about where a scent is named after — it is about where that scent takes you.